Chrysler airflow concept7/9/2023 ![]() ![]() In contrast to its 1930s-era name, the Airflow crossover also previews the future of the automaker’s design language, which will apparently do away with the current 300’s blocky, upright visage in favour of something sleeker and more shapely. The Airflow likely presages a production model, but at the very least, it previews Chrysler’s future of EV propulsion and Level 3 driver assistance. ![]() ![]() The Chrysler Airflow concept portends the destiny of Stellantis’ premium American brand, which will introduce its first battery-electric vehicle in 2025 before going all-EV by 2028. And from the sounds of it, one is already well underway.CES 2022 may be partially virtual, but automakers are still trotting out their plans for the near future. With Chrysler looking to compete with Tesla and attract younger urban buyers, it will need a complete brand overhaul. The potential electric 300 replacement was shown off to dealers at a meeting last month. The news comes after Feuell said in an interview with Automotive News that the automaker would introduce a completely redesigned electric 300 successor. There is so much wonderful history and equity with the name so I wouldn’t want to rule it out for potential future use, but not for this one. It could be a great name for something that we bring out in the future. Meanwhile, she alluded to the possibility of Chrysler carrying the 300 name into the electric era. Chrysler Airflow concept (Source: Stellantis) An electric Chrysler 300 comingĪlthough Feuell says, the new EV will not be called the Airflow or the 300, explaining, “I don’t think it’s quite right for this product.” With the company aiming to be a leader in advanced tech when its first EV launches in 2025, the Chrysler model could include Level 3 autonomous driving capabilities. Stellantis’s large EV platform offers 400V and 800V for fast charging and up to 400 miles of driving range. The Airflow concept was based on Chrysler’s RU platform, used for the Pacifica minivan, but the production version will sit on its parent company’s STLA large dedicated EV platform. It is evolving in a new direction.Īs an attractive crossover SUV, the Airflow was a good starting point “to signal again the type of vehicle Chrysler might want to do,” but the team aims to beat the design under Feuell’s new direction. She wanted a statement that had literally zero to do with anything that you have seen today, even the Airflow concept car. However, Gilles says he is most excited about the new Chrysler EV design, explaining new Chrysler Brand CEO Chris Feuell, who took over the reins in September 2021, “came at it with her perspective, which we really enjoyed.” He continued to say: The head designer oversaw both the Dodge Charger Daytona SRT “banshee” EV and Ram Revolution electric pickup concepts. Gilles took over as chief design officer for the Chrysler, Dodge, Jeep, Ram, Maserati, and Fiat in Latin America brands in January 2021. Under the Stellantis family of brands, Chrysler committed to an all-electric future by 2028, giving us a glimpse of what that could look like with the Airflow EV concept last January.Īlthough the Airflow was expected to represent “what the future of Chrysler looks at,” new Stellantis chief design officer Ralph Gilles tells MotorTrend that may no longer be the case. Chrysler’s first EV is a modern upgrade over the Airflow According to the brand’s new chief designer, Chrysler will take a new, more modern direction with its first EV. Chrysler’s first fully electric vehicle will not look like or be called the Airflow concept officially unveiled at CES last year. ![]()
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